After a long wait, WhatsApp for Jio Phone was launched a few days ago. Now, Reliance Jio and Instant messaging-app WhatsApp have collaborated to guide people on how to use WhatsApp on JioPhone.
The campaign will start on 9 October and WhatsApp and Jio will travel across the country collectively by roads and visit 10 cities in the states of Uttar Pradesh, Rajasthan, and more. They will stay in cities and conduct various event to teach people on how the WhatsApp works on KaiOS operating system. With this new WhatsApp version, users of the Jio Phone will able to send photos and videos to their friends and relatives. Also, WhatsApp ensures end-to-end encryption of messages.
As a part of the campaign, the companies will organise various street plays and also develop video tutorials and leaflets. These are available online and at Jio Stores in 11 Indian languages including Hindi, Bengali, and Marathi.
On this occasion, WhatsApp spokesperson said:
“Jio has an important role in driving India’s digital revolution by empowering millions of Indians. We are excited to be part of this journey and help organize a campaign that educates people on how to communicate in a simple and safe way with WhatsApp.”
Recently, Reliance Jio launched its new Jio Phone 2 which is the successor of the Jio Phone 1. It comes with a qwerty keypad and features a 2.4-inch QVGA display. The phone has 512MB of RAM and 4GB onboard storage which is expandable up to 128GB. Jio Phone 2 was launched with a Rs. 2,999 price tag.
Facebook-owned WhatsApp has 1.5 billion users globally with India as its largest user base comprising 200 million active monthly users. As per the report by startup Jana, 97% of smartphone users in India visit messaging apps and 96% of these love to use WhatsApp. The study also found that WhatsApp is installed on 1.7 times more devices than Facebook Messenger and 2.3 times more than home-grown messaging app Hike.